HE COLLEGES PROJECT
Promoting Higher Education level 4 and 5 qualifications
at UK Further Education Colleges
Supported by the College Marketing Network, Good Lens Studios and FE Colleges across the UK.
Goal: to increase HE student enrolment for every single FE college participating in the HE Colleges Project
The Project
Any UK FE College can join the initiative by contacting the College Marketing Network or Good Lens.
By joining, your college will get access to confidential HE market insights, will have a geo-targeted own-branded HE promotion campaign run for you in your area, and receive own-branded assets to use in your own on-going marketing. All of this at a fraction of the cost of doing it alone.
The Benefits
Each participating FE college will benefit from a boost in HE students, greater understanding of their HE market, and a book of assets for web and social media and related marketing plans to use going forward.
Importantly, given the clear lack of insight into this market, as evidence in multiple reports, no one college could take this transformation leap without the benefit of this national initiative.
Phase 1: Research
Market Research: February – June 2025
The confidential market research will target HE and Level 3 students across the country and will fill gaps in existing market knowledge. It will focus on the “pre-purchase” stage of decision making to identify opportunities & gaps in (i) awareness, (ii) and attitudes and (iii) motivations.
Phase 2: Campaign
National Campaign: July/Aug – October 2025
The national campaign, will be geo-targeted to each colleges own area with their own branding and logo via television and social media. Stemming from the national campaign, branded social media assets, and a marketing plan, will be provided to each college to maintain marketing momentum.
The Rationale
This is an opportunity to drive up your HE student numbers. We stand behind this claim because (a) we are building on past success (b) there is a weak profile of college based higher education in the UK which means a national campaign is critical, (c) the opportunity is strategically timed to growth in the HE market.
Importantly, the cost of participation is very low compared to going it alone.
How to join?
Any UK FE College can join the initiative by contacting the College Marketing Network or Good Lens. Reach out to find out more. The deadline of 7 February 2025 is fast approaching!